The fortune is always in the follow up.Just pushing out epic content isn’t enough.The biggest mistake that I see coaches make after producing powerful content is just leaving it there and moving onto the next thing.They think that’s all it takes.“Yesss. I’ve done it. THIS is the piece of content that will bring people to me. THIS IS IT!”And then they sit back and wait for the floodgates to open.But they don’t.Why?Because unless you’re using paid ads, with a streamlined funnel and some serious fucking creative attached to it…You actually have to do most of the work to turn that powerful content into a paid client.Now, sometimes people may reach out to you independently.But nine times out of ten my clients get new clients by direct messaging people that engage with their content and building a strong relationship with them over time.In fact, it goes beyond just developing a relationship.The real fortune only comes when you have true AFFINITY with your prospects.You’ve done a great job at building the know, like and trust factor with your prospects through your powerful content.Now, you’re in the position of being more of like a trusted advisor than a sales person.Then all you have to do is start up a genuine conversation with people engaging on your stuff, thanking them for their support and getting curious about them and their lives.You see AFFINITY exists at the intersection of perceived value and genuine relationships.You provide the value, then you build the relationship.This creates AFFINITY.And then, you’re one step closer to getting that person on the phone with you.It’s so easy to fuck this up though.I don’t want that for you.So next week, I’ll be sharing with you the follow up chat framework we teach in detail in my six figure coach program, Zero to Hero.And then, you too will be able to leverage AFFINITY to get your next paid client.And that’s what you want, isn’t it?
