Have you ever met an indecisive prospect?
For me, this is one of the most frustrating objections to handle.
You’ve got this person who’s already interested in your offer but aren’t quite ready to sign on just yet.
Because they say they’re still researching or trying to find out what their options are at the moment.
So, how do you deal with them?
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Here’s my advice:
Don’t put too much focus on their crippling inability to make a decision.
Instead, focus on the fact that, at the very least, they’re already looking for growth.
So, all you have to do at this point is walk them through their options and help them arrive at the decision to go into coaching with you.
The best way to do this is to tell a story they’d be able to relate to.
It could be from your personal experience.
Something like…
“I know how you feel.
A while back, I was making a decision around who to choose for my coach. There were just too many options out there. And I really wanted to make sure that I made the right decision.
But then, I found that all the research I was doing was actually causing me more confusion. And in turn, it was giving me analysis paralysis.
Does that sound familiar?”
Once you get the prospect to acknowledge that they’re falling into the same trap, you can then hit them with statistics.
Tell them about studies that show people who make quick decisions do get better results (it’s true. Such studies exist).
Then, seal the deal by reaffirming that you’ve got the solution to the problems they have or a way to get them the results that they want.
Now, if you’re successful with acknowledging your prospect’s indecisiveness…
And if you can show them how being indecisive may be causing them great pain…
Your prospect will stop being fickle-minded for once.
They’ll land on a decision to get into coaching with you.
