Selling In Today’s World
Clearly, trust is in short supply these days and it’s affecting many businesses. With that in mind, how do you sell your program to an audience that isn’t super trusting? Better yet… How do you do it without taking a sleazy approach? I have two guiding principles for you to master selling in today’s world.
Play to Significance
Humans are fascinating creatures.
We all seek significance.
And none more so than a potential future client signing up to your next event.
Last time I shared with you the importance of having a VIP bump page in your event funnel.
Today, let’s get our hands dirty with the page itself.
The VIP Bump
Someone has just registered for your event. Now what?
Your Sales Page Sucks
Your event sales page sucks.
Sorry, but it does (I’m actually not sorry, I just wanted your attention).
And here’s why…
You’re not a funnel hacker.
And it’s likely you have zero experience designing a funnel (let alone a highly converting one).
So let’s break it down step by step to make sure your funnel is tight.
Funnel Hacks
If you’re serious about filling your event with red hot, ready to buy leads…
Then you need a killer event funnel.
There’s an art and science to this, so listen up cowgirl… this is important!
Freed from Desire
Everyone has things they are moving towards and things they are moving away from.
Desires, if you will.
And how you tap into those desires is with the Million Dollar Event Hook™
Hook, Line, and Sinker
Getting people to sign up to a virtual event is hard work. Said everyone who doesn’t understand marketing. For people to hand over their email address and phone number and come to your virtual event… You’ve got to establish why spending that time with you could be the best hours of their life. And what’s […]
Christmas in July
Relying on in person events to sell your high ticket program right now is like wishing that Santa will deliver presents to you in July.It’s just not going to happen.And it’s fraught with risks.Like, can he even fly with all the reindeer being furloughed?(Or will my participants even be able to get here with all […]
One Person Showed
The first time I ran an online event in 2019, only 1 person showed up.Yet, despite only that one person showing up (or maybe in spite of)… I still delivered my planned content.And the wildest thing happened…I signed them as a client.Last weekend – we had 300 people register for our two day IMPACT Scaling […]
